The way we bank has changed forever. No more long queues, tedious paperwork, or waiting for banking hours—everything is now just a tap away. Pakistan has officially stepped into a new era of financial accessibility with easypaisa digital bank, the country’s first fully digital retail bank, now commercially approved by the State Bank of Pakistan (SBP). With its bold campaign ‘Easy Wala Bank’, easypaisa is revolutionizing the banking experience, making financial transactions as effortless as sending a text message.
What is ‘Easy Wala Bank’?
‘Easy Wala Bank’ is more than just a tagline—it’s a promise of effortless banking. Easypaisa is eliminating traditional banking barriers and empowering millions of Pakistanis with instant, seamless, and secure financial services. Whether it’s opening an account, making transactions, investing, or accessing credit, everything is now digital, eliminating paperwork and unnecessary delays.
Pakistan’s First Fully Digital Retail Bank
With easypaisa digital bank, banking comes to you—no branches, no physical visits, just smooth financial services available on your smartphone. The State Bank of Pakistan’s Licensing and Regulatory Framework for Digital Banks has paved the way for this financial revolution, enabling digital banks like easypaisa to operate without physical branches while maintaining the highest security standards.
Why Easypaisa’s Digital Banking is a Game-Changer?
✅ Instant Account Opening – No paperwork or branch visits, just sign up via the easypaisa app.
✅ Effortless Transactions – Send and receive money instantly, anytime, anywhere.
✅ Digital Savings & Investments – Securely save and invest your money with ease.
✅ Seamless Lending Solutions – Access credit without the hassle of traditional loan applications.
✅ Secure & Accessible – 24/7 banking with advanced security measures to protect your finances.
A Vision for Financial Inclusion
According to Rifah Qadri, Executive Director, Marketing & Communication, easypaisa digital bank, “We are not just introducing digital banking; we are building a future where banking is truly effortless, inclusive, and accessible to all. ‘Easy Wala Bank’ is a promise to empower every Pakistani with secure and convenient financial solutions in a fun and engaging way.”
Farhan Hassan, Head of easypaisa Wallet Business, added, “With the launch of easypaisa digital bank, we’re redefining financial convenience with innovative products. From digital term deposits to seamless lending, we’re setting new standards in accessibility and security. ‘Easy Wala Bank’ ensures no one is left behind—no branches, no waiting, just easy banking.”
Easypaisa’s Impressive Growth & Impact
With a customer base of 50 million registered users, 31% female participation, and over 2.7 billion transactions worth PKR 9.5 trillion processed in 2024, easypaisa is already leading Pakistan’s financial digital transformation. Now, as a fully digital bank, easypaisa is set to redefine financial solutions with more innovative offerings tailored to the needs of users across the country.
Final Thoughts
The future of banking is digital, and easypaisa digital bank is at the forefront of this transformation. With ‘Easy Wala Bank’, banking is no longer a hassle—it’s simple, fast, and accessible for everyone. Say goodbye to traditional banking struggles and embrace a smarter, faster, and easier way to manage your finances.