Last evening at a local restaurant in Karachi, Al Zohaib Textiles unveiled its spring/summer calendar for 2017 along with the launch of their luxury brand Tabassum Mughal. The event was graced with the presence of actresses like Sanam Jung, Nadia Hussain, Nida Yasir, Muzna Ibrahim and many others. During this small event, Al Zohaib Textiles told the audience that they will be showcasing at HumShowCase this month and also plan to open a flagship store by the latter half of the year.

Al Zohaib Textiles is one of the leading textile conglomerates, having been in business for over three decades. In that span of time, Alzohaib have invested in the latest technology to bring its clients cutting edge embroideries, digital printing & embellishments in its products.

Now, the brand looks forward to setting a foothold in retail while continuing to bring out unstitched voile that has a unique take on traditional elegance.

Propelling Al-Zohaib’s success is the brand’s ability to reach out to diverse economic stratas. Significantly, Al-Zohaib’s accomplished in-house team creates popular lines like Anum Lawn, Monsoon Lawn and Anum Chiffon. Simultaneously, various designer fabric collections are manufactured in collaboration with some of the country’s most reputable ateliers. This year’s designer line-up includes Mahiymaan, Tabassum Mughal, Tena Durrani, Mahgul, Ayesha Zara, Zeb Ayesha, Mahnoor and Zanisha. In the past, the brand has also worked with Mehdi, Rizwan Beyg and Karma.

The unstitched fabric lines will launch into the markets throughout the year, strategically timed for summer, mid-summer, winter and Eid season. The seasonal collections will traverse a variety of textures and fabrics like lawn, cotton, chiffon and organza.

Based on a well-honed analysis of the market for unstitched fabric, Al-Zohaib classifies its unstitched voile categories in the following ways:

Designer: Tabassum Mughal, Mahiymaan, Tena Durrani and Mahgul

Premium: Al-Zohaib, Mahnoor, Monsoon Festivana, Ayesha Zara and Colors

Basic: Monsoon and Anum

The highly awaited designer lines by Al-Zohaib Textiles will feature the following aesthetics:

Tabassum Mughal’s quintessentially regal and extraordinary ethos worked onto some very distinctive hues.

Tena Durrani’s sophisticated flair for luxury-wear encapsulated onto unstitched fabric on a variety of looks that run the gamut from day-wear to evening formals.

Mahgul will be translating her artistic vision onto lawn for the very first time in a debut collection that promises to be refreshing and very unique.

Colors, a new line, will be placing focus solely on print.

Alzohaib being an innovative brand is not only participating in the much awaited HumShowCase but has also brought Italian Designers to Pakistan to show case their collection under their Brand Umbrella.

With a vision for growth and a thorough understanding of consumer demand, Al-Zohaib textiles looks forward to setting new trends in 2017 and onwards.