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Editorial Team Bridesandyou

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Hoga Saaf Pakistan Becomes Part of the Climate Launchpad and Clean-Tech Innovation Conference

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Humayun Farooq, Marketing Director- Health of Reckitt Benckiser, on behalf of their social initiative Hoga Saaf Pakistan, attended the Climate Launchpad Pakistan and Clean-Tech Innovation Conference last Saturday.

Reckitt Benckiser extended its support towards the endeavors of Climate Launchpad Pakistan which intends to introduce environmentally friendly technology and energy sources in the country.

Through RB Pakistan’s support, they have been able to sign up with the Ministry of Climate Change for the Prime Minister’s Clean Green Pakistan initiative.

Climate Launchpad Pakistan is a global climate change innovation program, launched by Stimulus that is intended towards creating awareness, symmetry, engagement and impact via the government, foreign missions and the private sector to develop an environmentally friendly and clean technology, and renewables eco-system for Pakistan with a focus on transportation, mobility, energy, agriculture and livestock, water and waste management.

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Sharmeen Obaid-Chinoy launches the eighth animated short film from AAGAHI entitled ‘Acid Crimes’

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SOC Films has released the eighth animated short film from the series “AAGAHI titled “Acid Crimes”.

 AAGAHI is a public service campaign, which aims to educate women about their legal rights in Pakistan.

The eighth animated short film, “Acid Crimes” seeks to inform viewers on the various forms of what constitutes an acid crime, specifically with the intent of harming another human being. The video discusses punishments for convicted offenders, illegal usage and sale of acid and other corrosive chemicals which are punishable by the Pakistani legal system, including a sentence of 14 years jail, life imprisonment, a 1 Million Rupee fine or all of the above. It also advises on safety measures that can be taken subsequently if involved in an incident. The film ends by providing viewers with contact information for various helplines, women’s shelters, counseling services, and legal support services available to acid attack survivors.

AAGAHI is a series of 14 short animated films conceptualized, produced and directed by SOC Films, helmed by Two-Time Academy Award Winner Sharmeen Obaid-Chinoy, which cover topics such as the law, its interpretation and the safety that it provides to the victim. This will also include the legislation, as stated in the Pakistan Penal Code, and the various case laws, which have been passed or revised in recent years.

One of Pakistan’s leading actresses, Aamina Sheikh has lent her voice for the series, which is also being shared free of cost with all news and media channels for dissemination across the country.

Entertainment News

MAK by AlKaram hosted a Game Night in Karachi

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MAK by Alkaram hosted a fabulous game night at Mews Café last Saturday which turned out to be a massive success!

The event was arranged to mark the launch of MAK’s latest Mid Summer’19 collection. The Game night was attended by numerous social media female influencers and bloggers like Sabina Ahmed, Mehak Shoakat, Marium Saqib, Fahya from Dr. Madeup blog, It’s Khadeja, Hadia from Blog This Out, Aqsa from Gottablogger, Bakhtawar from The Glam World and many others.

The MAK Game Night was an exciting evening full of fun, games, activities and delicious food with some fantastic prizes arranged as well by MAK.

Entertainment News

Amar Khan to play leading role in Hum TV Mini Series on Women Empowerment

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Pakistan entertainment industry’s rising star, multitalented Amar Khan is all set to star in a mini-series by Hum TV, titled ‘Choti Choti Baatein’ are short episodic stories depicting the issues women in our society face every day and how they overcome them.

The mini series is being directed by Angeline Malik, while Amar Khan will be playing the lead role of Zeena in episode titled ‘Roop’ opposite Muneeb Butt. They will be joined by Mehmood Aslam, Rubina Ashraf, Lubna Aslam, Ghana Ali, and Sara Raza in supporting roles.

‘Roop’ is a story of a simplistic, studious girl named Zeena (played by Khan) who is consistently criticised at her home and workplace for her looks. It is a short love story revolving around the chemistry that fires up between her and Muneeb Butt’s character as he develops an interest in her despite of her unpopular physical appearance.

“Its refreshing to play engaging and different roles which are relatable with audience and talks about girls and their relevant problems in today’s time. Zeena’s character uplifts the thought of proving your mettle based on her intellect and not makeup & physical appearance.” stated Amar Khan.

Choti Choti Baatein will be aired this Sunday at 8 pm on Hum TV and will continue to air a weekly episode for the next 4 weeks.

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Presenting ‘Equally Loud’ by THE LITTLE ART!

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The Little Art launches “Equally Loud”, new platform enabling young minds from marginalized societies to express and share their experiences through creative mediums. The new platform was launch an evening of open discussion with creative minds showcasing thought provoking films made by children and youth with an aim to be Equally Loud.

The event was be attended by participants belonging to professional, media, arts and educational backgrounds including children and youth whose film will be screened along with their parents. Principals and teachers from each school also attended the evening. The evening commenced with a welcome note, followed by a panel discussion on the screening of films made by children and youth.

Moderated by Founder/Director The Little Arts, Mr.Shoaib Iqbal, the panel discussion included Asghar Nadeem Syed – Pakistani play & drama writer, Muneeza Hashmi – Director Lahore Arts Council, Sohail Warraich – Women Rights’ Activist, Member of the National Commission on the Status of Women and Co-ordinate Commission’s Committee on Law and Policy, Iftikhar Mubarak – Executive Director Children Advocacy Network Pakistan and Sajida Vandal – Vice Chancellor Institute of Arts and Culture (IAC).

During the panel discussion, Asghar Nadeem Syed said “After witnessing the work through these films, I would like to highlight and appreciate few things. All the children who created these films were from underprivileged backgrounds and I’m very happy to see that you have inspired and mentored them to come out and express themselves as no one has ever given them this opportunity because of absence of such facilities. Secondly kudos to the TLA team for creating awareness and enabling children to express matters that are usually ignored”.

Also, part of the panel, Muneeza Hashmi said “Equally Loud by the Little Art has started a great debate as usually these topics are seldom discussed or are left unaddressed. In such cases, continuity is key and I would urge the team to take this even further ahead”.

A product of the Lahore International Children Film Festival (LICFF) calendar workshops, ‘Equally Loud’ aims to transform the narrative of Pakistani women and girls from a purely rights-based discussion to a more personal and impactful dialogue.  For this, The Little Art is conducted filmmaking workshops which are designed to explore gender experiences of children as well as equip them with basic filmmaking skills.

The workshops are being held in 10 schools in Lahore and Faisalabad. 4 Trust School campuses, 2 Garrison schools and Dreamland Public School in Lahore and Umul Madaris Model School, Dar-e-Arqam, and St. Catherine’s Girls High School in Faisalabad were also part of the workshops.

A total number of 340 children, boys and girls, took part in the workshops. Children are divided into groups of four, and each group produces a short film inspired by stories shared during the workshop. Some of the themes of films include breaking gender stereotypes, gender equality, issues of transport and access, body shaming, and equal opportunities.

The workshops are conducted by filmmakers and trainers Ammar Aziz, Fazal Ahmad, Abdul Basit and trainers and gender specialist Nida Mushtaq and Sehyr Mirza

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Renowned travel and lifestyle photographer Areesh Zubair showcases 8 years of work in debut exhibition

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Travel and Lifestyle photographer Areesh Zubair exhibited his works captured over the past 8 years as a photographer. Resonating throughout the exhibition is the artist’s exploration of the world through the lens of his camera.

The exhibition features a prominent series of pictures depicting and representing all four provinces on Pakistan. The photographer has travelled far and wide to capture the diversity instilled in the country. The pictures represent the various classes, ethnicities, cultural influences present in our country and carry the photographer’s message that despite all this diversity, we are more similar, more united than we may appear to be.

Talking about the exhibition Areesh said, “My 8-year journey has made me reflect on how similar we all are, regardless of our cultures, caste, creed, religion. All across the country I have seen a cohesive structure that makes Pakistan what it is and this Exhibit is just a representation of our unity despite our diversity and that I believe is what makes us special”.

Showcasing throughout this exhibition are works that are close to the artist’s heart. One of the items at display is the first picture taken by the photographer with his first professional grade camera back in 2012. Among the exhibits, also displayed are award winning shots and photographs taken with a smartphone depicting the importance of craft rather than tool.

Also present among the exhibits is nature photography from different corners of Pakistan, contemporary photography featuring Historical buildings, emerging infrastructures portraying the sense of completeness and inclusiveness that the photographer holds dear.

Entertainment News

Kamzarf Star Rabab Hashim, Set To Play a Dynamic Role In Meray Mohsin

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With the blockbuster Kamzarf just ending to raving reviews and ratings, leading lady Rabab Hashim, is all set to be back on our screens with a 7th Sky Entertainment’s production ‘Mere Mohsin’, going on air on Geo Entertainment.

‘Meray Mohsin’ is the third time Hashim is working with the director Ali Faizan, with whom she has previously worked on, ‘Ishqa Waay’ and ‘Piya Mann Bhae’ and the ensemble cast for the serial includes Syed Jibran, Saba Hameed, Jinaan Hussain & Mariyam Nafees.

“2019 has been a great year with Kamzarf receiving so much love from everyone and now I am so excited to be coming back on the screen playing a completely different role in Meray Mohsin,” Rabab Hashim said. “The best thing about this role is the transformation it goes through as the story progresses and how she deals with conflict in her life.” she further added.

Mere Mohsin is a 7th Sky Entertainment production, by Asad Qureshi and Abdullah Kadwani, and scheduled to go on air from June 19th, 2019 every Wednesday at 8pm on Geo Entertainment.

Entertainment News

Junaid Khan and Hira Mani Reunite in Upcoming Project

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Multi-talented actor and singer, Junaid Khan, who has been ruling our television screens giving us back to back blockbuster projects including Kamzarf, Silsilay and Ishq Tamasha to name a few, has just signed a project with Hira Mani – his hit costar from the 2017 blockbuster serial Sun Yaara.

 

Titled “Makafaat”, the serial will see Junaid in a lead role alongside Hira Mani, and is being produced under the banner of Mastermind Productions. Directed by Ahmed Kamran, the serial boasts a stellar cast, including Atiqa Odho, Ali Ansari, and Marium Nafees along with Junaid Khan.

 

“I am extremely excited about this project, because not only does the character I am playing has various dimensions, but I am also going to be back on screen with Hira (Mani) who is not only great fun to work with, but someone my fans enjoy seeing me on screen with,” Junaid Khan remarked when talking about his new project.

 

Shoot for Makafaat will begin after Eid ul Azha in Karachi, but there is a major part of the serial that will be shot in Europe as well.

Entertainment News

SHARMEEN OBAID-CHINOY releases the second part from “Shattering the Silence”

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SOC Films, helmed by the two-time Academy Award winner Sharmeen Obaid-Chinoy, releases the second part from the animated series “Shattering the Silence”, a project aimed at creating meaningful dialogue around issues of child abuse.

The second animated short-film from Shattering the Silence is titled “Iqbal Ka Bachpan” which explores the story of Reebok Human Rights Award recipient Iqbal Masih; a young Pakistani boy who was forced to work as a carpet weaver in the 90s. Working through arduous conditions from the age of 4 onwards, Iqbal grew stunted and hopeless. However, when bonded labour was declared illegal by the Supreme Court, Iqbal was able to struggle and pursue his dream of attending school. Today, millions of children are still employed in Pakistan, from the ages of 4 to 14 years old and work in many sectors of the labour force from brick kilns to manufacturing. This second part raises light on the importance of creating awareness among children and their families about the laws which safeguard them and the quality of life they are expected to lead as their basic human right.

An SOC Films initiative, Shattering the Silence is a 4-part animated series, in Urdu, which aims to critically engage audiences, and children specifically, with real-life stories of child abuse and to educate them with the corresponding laws, the resources which can be accessed and the steps which can be taken if they, or any other children they know of, are forced into situations of marriage, labour, trafficking or physical abuse.