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Editorial Team Bridesandyou

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Sania Maskatiya joins hands with LRBT to fight in Pakistan

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Multi-award winning and one of Pakistan’s leading fashion design house Sania Maskatiya has collaborated with LRBT, Pakistan’s largest non-governmental organisation that is working to eradicate curable blindness in the country. This joint effort by Sania Maskatiya and LRBT aims to prevent the suffering caused by blindness and other eye ailments.

Statistics show due to the lack of resources and awareness 11% of the total population of Pakistan is visually impaired. 1.9 million People are blind of which 80% of the cases are curable.

 Sania Maskatiya has launched digital silk scarves. 100% of the proceeds of sales will be donated to LRBT. Priced at RS.3,670. The scarfs are available at Sania Maskatiya’s flagship Karachi store and Lahore store.

 One scarf pays for One cataract surgery.

The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

Fashion News

Sania Maskatiya set to reveal ‘Isfahan’ at Day-1 at

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Multi-award winning fashion house Sania Maskatiya is set to showcase their S/S’19 luxe evening wear collection, Isfahan, on day one for PFDC Sunsilk Fashion Week 2019. The showcase will be complemented by jewelry from Allure by MHT with footwear from SOMA.

Sania Maskatiya’s spring-summer eveningwear line, Isfahan, is a nod to the seductive lustre of the Orient. It imbues the elegance and mystique of the ancient East with a modern vibrancy and aesthetic, embellishing cotton nets and silks with equal esprit. It springs soft pastels and bold jewel shades into striking neoclassical silhouettes.

Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

Entertainment News

Post Event Report: Hopscotch takes initiative and promotes the “Box of Kindness” – Donate clothes and share the warmth!

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Hopscotch ran a campaign event “Box of Kindness” ahead of its 5th Birthday. The event was attended by leading social media influencers, leading bloggers and general public where they donated generously to the children in need.

Following the trend of social messages they have set through their anti-bullying campaign in 2018, Hopscotch has now taken other social initiatives, and along with Box of Life they also introduced Box of Kindness. Box of Life is an eco-friendly campaign launched by Hopscotch entailing giving out of seeds that can be planted to encourage a healthy and clean environment. Box of Kindness, on the other hand, consists of pre-loved clothes that are donated to children in need. Hopscotch strongly believes in giving back to the society and aims to fulfill its corporate social responsibility. Hopscotch being a project of passion for the founders, Romana and Harris, aims to create quality kidswear products in Pakistani market. Now that the brand is turning 5 years old soon, they ran a campaign “Box of Kindness” to celebrate their 5th year as a successful brand.

Speaking about the new campaign Box of Kindness, the CEO Romana said, “We are humbled to run a campaign where people can donate to the less fortunate so that the kids in need can feel happy and wear clothes they can’t otherwise afford. The smiles on these kids’ faces give us immense joy.”

The design team of Hopscotch also added, “Our fun-filled philosophy at Hopscotch revolves around magic and sparkle, exploring hidden treasures and making fantastical stories. We love adding surprises to our kids’ adventures, including the kids who cannot afford to wear the clothes otherwise. Hence we’ve started this new campaign.”

Hopscotch started in 2014 with an idea that why can’t the 4th largest cotton producing country in the world create an awesome clothing brand for kids? Romana and Harris thought that they were the right duo to tackle this problem, and Hopscotch was born. They created Hopscotch as a tribute to the joy and wonder of childhood.

Fashion News

L’Oréal Paris Reveals Ambassador of Fashion Partnership between Excellence Crème and Fashion Couturier Shehla Chatoor

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The world’s leading hair color brand, L’Oréal Paris Excellence Crème has collaborated with Pakistan’s renowned fashion couturier Shehla Chatoor under the prestigious ‘Ambassador of Fashion’ platform for the new ‘Excellence Deep Ashy Collection’.

Every year, the platform nominates a critically-lauded designer to prepare an exclusive capsule collection inspired by the rich shades of L’Oréal Paris Excellence Hair Color. The major influence behind Shehla Chatoor’s upcoming couture pieces, the Excellence Deep Ashy Collection, comprises of Excellence Crème 4.1 Profound Brown, 5.1 Profound Light Brown, and 6.1 Dark Ash Blonde which are cool toned shades with ashy reflects. The Deep Ashy Collection amalgamates sophisticated classic colors with intense reflects and shine.

With this campaign, L’Oréal Paris aims to encourage women to own their color and exuberate confidence while enjoying and believing in their beauty.

Speaking on this exciting #BeautyMeetsFashion collaboration, Shehla Chatoor commented:

“Staying true to the ethos of our brand which is unapologetic glamour and luxury, I created three customized uber luxe, glamorously-draped flowy looks which reflect both my own signature aesthetic and the triad of the shades from Excellence Crème’s Deep Ashy Collection. The color pallette we chose complements Pakistani skin tones and was kept subdued yet elegant through the blend of ivory and luxe gold speckled with brunette and russet accents to reflect the rich shades of Excellence Crème. Not only are these colors currently on trend but they are elegant, sophisticated and classic.”

An exclusive digital video for the platform will be featuring Shehla Chatoor along with leading models Sadaf Kanwal, Zara Abid and Alicia Khan, lensed by Fayyaz Ahmed, videographed by Hamad Khan, hair styling led by Tabesh Khoja and makeup by Nabila Salon.

Entertainment News

Ayesha Chundrigar Foundation hosted a FUNdraiser for the Furry Friends in Islamabad

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Ayesha Chundrigar Foundation, Pakistan’s leading and pioneering animal rescue and rehabilitation organization, had a fundraising event at AQS Gardens on the 31st of March in Islamabad. The fundraiser was spearheaded by Samar Hussain, Tanya Shah, Pasha Aslam, Komal Zahra Iftikhar, Xoya Abbasi, Zara Zaman Khan Afridi and Sam Chinoy. Attended by students, families and celebrities alike, the FUNdraiser featured a small sized petting zoo for the children to experience love and empathy by having close encounters with the animals. Children were ecstatic to say hi to the furry friends, bunnies and talking birds.

The event was headlined by a live music performance by Coke Studio Artist Uzair Jawal who was joined by other artists such as Nimra, Zain, Ali and Natasha Humera Ejaz.

Some of the leading eateries from Islamabad such as Burning Brownie, Jessie’s Burgers, Soul Food, Mint to Be, Co-Natural, Pet Pals, and Hip Flask also took part in the fundraiser and gave all their proceeds to ACF. A tumble soft area was designated for a stimulating sensory experience for the younger guests. Exclusive merchandize and a variety of pet accessories were available for the attendees to buy from. Animal themed crafts and cupcake decors were also available specially designed for the event.

Ayesha Chundrigar was very pleased and grateful on the turnout, which showed support for the ACF cause. She said, “It was truly a community effort filled with love, laughter, and fun. Deeply thankful to the brilliant fundraising committee that planned out everything with so much care and love and went above and beyond to make this event a reality This is hopefully the beginning of any more such events to raise awareness and give importance to animal welfare in our country.”

ACF is Pakistan’s first animal rescue shelter with 500+ animals. Ayesha believes in showing empathy to the neglected one, be it animals of humans, “Our Pakistani community is so kind and generous, they have opened their hearts to stop animal cruelty in our country by supporting empathy and compassion towards all living beings which is a vital example to set for our future generations.”

ACF has been approved/certified by Pakistan Center of Philanthropy (PCP) and i-Care Foundation. They have also won Green Innovation Challenge (GIC) organized by WWF- Pakistan. ACF has 50,000+ Active community members, grown organically

ACF’s shelter is for neglected street and working animals, the empathy learning center and the several outreach models that ACF has produced are in line with this vision of helping the community and all its inhabitants together to how it`s time Pakistan puts a stop to animal cruelty for street and working animals. A mission that is carried in the hearts and minds of the ACF family and those who support and donate to the cause locally and internationally.

 

Entertainment News

Strings Releases a Special New Track to Support the Special Olympics Pakistan

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Strings, Pakistan’s internationally acclaimed pop rock band and the king of the music industry, is ready to once again overwhelm its audience with their latest musical contribution for the cause of the Special Olympics Pakistan.

Bilal Maqsood and Faisal Kapadia have come together with SOP to support their cause and are releasing their new music video on 30th March, 2019, featuring all the precious athletes from the Pakistani team who have recently returned from the Special Olympics World Games.

The song is a humble contribution of the band to the society to promote the welfare of its citizens with special needs, and to endorse inclusivity in different walks of life for them. The hypnotizing lyrics of the song have been written by the legendary Anwar Maqsood, while the most talented Sarwat Gilani has produced it, this being her very first special Olympic anthem. The enthralling video, directed by Umer Adil from Hot Water Bottle Films, is bound to strike an emotional chord within its viewers.

This is not the first time Strings has made an effort to use their music for a social cause. With their hit songs like ‘Main Toh Dekhunga’ and ‘Hai Koi Hum Jesa,’ they have always managed to motivate their fans to bring about a change.

The children from SOP have been ecstatic about being presented with Strings in their music video. These children participated in the Special Olympics World Games, held in March 2019, where they competed with 195 countries, against almost 7,500 athletes and have successfully brought back 65 medals to Pakistan.

“It has been a pleasure working with SOP. These beautiful children are so inspiring and deserve so much more in life. It is an honor for us to be a part of this cause,” the band members of Strings have reportedly said.

Strings are acclaimed for their rhythm and melodies, poetic songs written by Anwar Maqsood and Bilal Maqsood who also composes, plays guitar and occasionally sings. He has been writing lyrics for the band since its re-formation, with Kapadia the lead vocalist. The band has sold over 25 million albums worldwide.

Entertainment Events News

Dhaba Food Festival with Basant ke Rang brings mouth-watering dhaba food under one roof

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Dhaba Food Festival jointly presented by Beach Luxury Hotel and Event Crafters will be a two-day event all set to take place on 6th and 7th April 2019, recreating eclectic roadside dining on one platform, hosting 50+ food stalls, live music, fun-filled activities and much more!

With a vibrant ambience and finger-licking food varieties this festival premieres street-food offerings and entertainment, featuring well known dhaba eateries not only from Pakistan but international dhaba cuisines as well and live concerts to be performed by well-known singers. Visitors will be able to see traditional dances and hear folk instrumentals, have kids participating in an arena set up especially for them, avail of free boat rides and do kite flying at the sea-front. With basant festivities thrown in, there will also be stalls of mehndi, bangles, dresses, etc so all kinds of retailers and small enterprise owners will have the opportunity to showcase their wares.

So go crazy at this festival, and save the dates!