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HUM TV Fashion Brunch


Sultana Siddiqui of Hum TV organised a fashion brunch at Veranda Bistro in Gulberg Lahore which was well attended by the big wigs of fashion and entertainment industry of Pakistan. The Bridal Couture week is all set to dazzle Lahore this weekend. PR: Savvy.

Books Entertainment

Pious Fashion: How Muslim Women Dress


Someone steeped in Islamic traditions may find Elizabeth Bucar’s exploration of style among Muslim women in Iran, Turkey and Indonesia to be a bit simplistic. Indeed, the key message in her book, ‘Pious Fashion: How Muslim Women Dress’, is quite basic: that fashion among Muslim women is diverse, highly individual and different, whether they are fully covered in an abaya/burqa or wearing a scarf/hijaab as a head covering, along with skinny jeans and a fur vest.

At times, Bucar explains, their style is purposely political and rebellious. At others, it is aimed purely at modesty, as the faith orders. And sometimes, it is all about fashion, beauty and personal delight.

Historians might be depressed, but this isn’t a book about revolution in Iran or colonialism in Indonesia. It isn’t even about the civilizations of batik fabric or styles of dress in the Ottoman Empire, although there is a bit of that here. Pious Fashion book is a look at modern dresses and how to see the “Muslim community” as a vast array of people, rather than a mystery.

For many Westerners, the Islamic covering is the ultimate sign of women’s domination. But Elizabeth Bucar’s take on dresses worn by Muslim women is a far cry from this older feminist attitude toward covering. She argues that modest clothing signifies much more than social control or religious belief. Today, scarfs/hijaabs are styled to frame the head and face in interesting ways, while colours and textures express individual tastes and challenge aesthetic presumptions. Brand-name clothing and accessories serve as conveyances of social differences and are part of a multimillion-dollar ready-to-wear industry. Even typical international chains are offering lines especially for hijabis. More than just a covering, this is pious fashion from head to toe, which engages with a range of aesthetic values related to moral authority, consumption and selfhood.

Writing in an attractive style based on first-hand accounts, Bucar calls readers to join her in three Muslim-majority nations as she surveys how women approach the question of “What to wear?” By looking at fashion trends in the bustling cities of Tehran, Yogyakarta, and Istanbul, and at the many ways ministers, designers, politicians and bloggers try to influence Muslim women’s choices, she concludes that pious fashion rests on local aesthetics and moral values, rather than the orders of religious principle.

Pious Fashion describes modesty in Islamic dress as an ever-changing social practice among Muslim women who much like non-Muslim women create from a range of available clothing items and accessories’ styles they think will look both appropriate and beautiful.

Books Entertainment

Peter Lindbergh: Fashion Photography like never seen before


Known for his significant artistic pictures, Peter Lindbergh is perceived as a standout amongst the most influential contemporary photographers. Considered an innovator in photography, he presented a type of new authenticity by reclassifying the benchmarks of magnificence with immortal pictures. His humanist approach and romanticizing of ladies separates him from other photographers as he benefits from spirit and identity.

Peter Lindbergh’s outstanding pictures have filled in as flashpoints in fashion industry for quite a long time. This new book containing 400+ pages “Peter Lindbergh: A Different Vision on Fashion Photography” priced at $70 at, offers an exceptional history of fashion, models, art luminaries and designers, exhibiting the German lensman’s simple, mainly black-and-white style. More than 400 pictures that are incorporated into this luxury collection are separated one after another in order of what his subjects are wearing, beginning with Azzedine Alaïa and ending with Yohji Yamamoto. According to his major surveying at the Kunsthal in Rotterdam, Netherlands, this book has unique and game-changing storytelling and it has brought a new idealistic and narrative vision to art and fashion. Over the ages, he has created images that marked the history of photography, characterized by a minimalist tactic of the post-modernist photography.

The genuine stars of the book are Pina Bausch, Tina Turner and Madonna. Lindbergh is credited with introducing the age of the supermodel with his shots of the then-rising stars like Linda Evangelista, Christy Turlington and Naomi Campbell.

Raw and seductive at once, we can see how Lindbergh symbolizes monochrome/black-and-white pictures which show redefined standards of beauty by highlighting soul and personality as much as appearances, revealing the grace and sensuality of older women and favouring natural and authentic beauty in an era of universal retouching.

In a declaration to Lindbergh’s renowned status in the fashion world, his pictures are contextualized by analyses from the likes of Nicole Kidman, Jean Paul Gaultier and Grace Coddington. Anna Wintour and Cindy Crawford picked Lindbergh to shoot their first US Vogue cover. Their tributes clarify exactly what makes Lindbergh’s pictures so exceptional and intense.

Glance at some of the astounding images which are included in this desirable collection. Then, decide and buy this book!

Culture Entertainment

Fashion Trends 2017


A Must-read Guide for the fashionista!

Fashion trends change rapidly and that what keeps things interesting! Each year brings about its own signature trend that eventually becomes the prevalent style. Let us review the fashion trends that mark the current year.



Mule shoes are in high fashion. Comfortable and classy- it is a must have style for working women. Flat mules, low block-heel mules, heeled mules—mules in all fabrications and colours including velvet, satin, canvas, and embroidered ones have caught the international fashion scene’s attention this year. Designer mules are the perfect go-to shoe for an instantly glamorous uplift and can work well with any piece from long skirts to cropped trousers, a flirty flowing dress or even shalwar kameez!


Sneakers will continue to be extremely popular this year. You can never have too many. Glitter, leopard, and satin updates to sneakers effortlessly dress up a casual outfit and give you a reason to buy multiple pairs. They will lift up any outfit you wear with casual trousers, jeans or tights!


Stripes are the most wearable trend this Summer. Bright, bold, fat or thin, stripes are all over the map. Whether they turn up on playful skirts, fitted blazers or slim pants, the effect is fun and flirtatious. They’re on everything from funky bags to glamorous evening dresses and will get you lots of admiring glances. A favourite of many top designers, both horizontal and vertical stripes were spotted on the runways including Rag and Bone, Marc Jacobs, Balenciaga, Proenza Schouler and Adam Selman. They can be a girl’s best friend; especially vertical stripes which help make legs look longer and a slimmer body. Dress the stripes up with heels by night or pair it with trainers during the day. Don’t accessorize too heavily. Cut back on the jewellery – one piece, such as a bracelet or a statement pair of glasses will do.



Corsets had such a huge moment last year, but we don’t see designers continuing this into 2017.


A change is coming in the denim world. Skinny jeans with stretch have reigned supreme for a long time but we anticipate a shift toward contrast denim styles in vintage silhouettes.

High Heels

Heels four to five inches or higher have been a trend that we have seen rapidly decrease. Women nowadays are way more focused on comfort and practicality and value investing in a shoe that is both stylish and comfortable enough to walk or commute in which is why there has been such an increase in demand for sneakers and low block-heels.

Keep up with the latest here at Brides & You Magazine!