Sania Maskatiya, an internationally acclaimed fashion design house, has launched its newest venture—TIYA, a global resort wear brand. With the unveiling of its debut collection, Drop 1, TIYA promises to be a game-changer in the world of luxury fashion, offering designs that embody the essence of wanderlust, elegance, and effortless luxury.

TIYA is a brand created for the well-travelled soul, one that fuses bold designs with premium fabrics, rooted in craftsmanship. The creative mind behind TIYA, Sania Maskatiya, has drawn inspiration from some of the world’s most beautiful destinations. From the Seven Hills of Istanbul to the Canals of Venice, Sania’s rich, vivid designs capture the adventurous spirit of travel, presenting a fashion experience that is both serene and sophisticated.

The Essence of TIYA

TIYA’s debut collection, Drop 1, features a curated selection of flowing kaftans, chic co-ord sets, and relaxed silhouettes, all designed to evoke feelings of escape and luxury. Crafted from the finest materials, including cotton, linen, crepe, and pure silk, each piece is created to offer both comfort and style—perfect for those sun-drenched vacation days or luxurious getaways. Drawing inspiration from ancient motifs, lush rainforests, and vibrant tropical symbols, this collection is a harmonious blend of adventure and tranquility.

TIYA’s designs are not just about fashion—they are about embracing the journey. Whether exploring a bustling city or lounging in a serene tropical paradise, each piece invites the wearer to experience beauty in every moment.

A Global Fashion Experience

Designed to cater to dynamic, fashion-forward audiences around the world, TIYA offers a blend of elegance, ease, and adventure. With worldwide shipping available and exclusive availability on platforms such as Ounass, TIYA presents a global fashion experience that celebrates the spirit of travel and luxury.

In a statement, Creative Director Sania Maskatiya shared, “As we commemorate 15 years of fashion this year, we are excited to launch our international brand TIYA. After the overwhelming response to our designs in Dubai and on platforms like Gigi Concept Store and Ounass, we saw a clear demand for year-round resort wear. TIYA is for the woman who wants to look and feel her best, no matter where her adventures take her.

Celebrating 15 Years of Fashion Innovation

TIYA’s launch is another milestone in Sania Maskatiya’s illustrious career, marking 15 years since the founding of her eponymous label. TIYA also symbolizes Sania’s passion for travel and her eye for global trends. It is a representation of her journey into the world of resort wear, and is rooted in her desire to create something that celebrates both the beauty of the world and the power of timeless design.

Known for their exquisite craftsmanship, intricate embroidery, and captivating prints, Sania Maskatiya’s designs have garnered global acclaim. The brand’s commitment to supporting South Asian artisanship and its recognition at prestigious fashion weeks worldwide further solidifies its place as a cornerstone of Pakistan’s fashion legacy.

Where to Shop TIYA

TIYA’s debut collection is available now on lovetiya.com and can be found on Instagram @lovetiya.official. For those looking for elegant resort wear with a touch of adventure, TIYA promises to deliver the ultimate fashion experience.

For more information, visit: www.lovetiya.com