The convenience and savings offered by online shopping are rapidly transforming the retail habits of citizens in Rawalpindi and Islamabad, with a significant shift toward digital purchases, especially among women.

Convenience and Global Access
A recent survey reveals that online shopping has become a preferred choice for residents of these twin cities. Shahida Perveen, a regular online shopper, shares her perspective:
“Online shopping gives me access to a global market, allowing me to purchase products from retailers worldwide. It also eliminates the need for physical stores and transportation, saving both time and expenses.”

Ease and Comfort
For many, online shopping is more than a trend; it’s a lifestyle. Sundus Ali, another shopper, highlights the advantages:
“Online shopping has made my life a lot easier. I can shop from anywhere, at any time, and have my purchases delivered right to my doorstep. It’s a game-changer that saves both time and effort.”

Enhanced Choices and Savings
Customers are also drawn to the unique benefits of online shopping. Zeba Hayat explains:
“By shopping online, I avoid the stress of crowded stores and malls. Reviews from other customers give me better insights into products, and I have time to think before purchasing. Discounts and promotions online often provide better prices than physical stores.”

This growing trend is reshaping consumer behavior, enabling individuals to enjoy a seamless shopping experience without the traditional challenges of traffic, time constraints, and limited product availability.