COKE STUDIO RELEASES “PASOORI” FEATURING ALI SETHI AND SHAE GILL

Posted on February 8, 2022 by Editorial Team Bridesandyou

oke Studio brings together Ali Sethi and Shae Gill with Pasoori, the sixth song from Season 14.  Pasoori has a secret story in it. Performed by Ali Sethi and Shae Gill, the song’s gentle rhythm and melody will take you to a joyful place. The message of this folky tune however, was borne from frustration.

Ali started writing Pasoori at a time when local performers were barred from working across the border. Turning angst into art, he wrote two lines of the song – one inspired by the need to celebrate artistic self-expression, and the other a fun quote he had seen on the back of a Pakistani lorry.

Imitating the fluid comings and goings of a trucker, Pasoori is a call to the artist in all of us. It’s a song about accepting who you are and expressing it; even if it scares the heck out of you. Production Designer Hashim Ali creates a communal space where artists can celebrate every dimension of humanity – not just through ethnicity, but also through variety in emotion, style and spirituality.

This song is a true mix of cultural influences, from its reggaeton-inspired beat to the inflections of the Rubab. Ali’s classically-trained vocal range combines beautifully Shae Gill’s honeyed texture. Pasoori, according to Associate Music Producer Abdullah Siddiqui, is of “a groundbreaking new hybrid genre […] one of the most modern tracks of the season”.

Each moment of this piece expresses communal spirit while it talks about transcending boundaries. Video Director Kamal Khan chooses a portraiture style; focusing his lens on iconic Sheema Kirmani and a mix of Seraiki jhoomar-style dancers. Stylist Fatima Butt’s looks take inspiration from everywhere: Ali is in a modern West-African inspired suit, while Shae Gill is a gypsy in a colourful jacket adorned with traditional motifs. Everyone looks bohemian, glamorous and ethnically ambiguous, and that’s the point. This is Pakistan as it is today: aware of its traditions, but also looking miles ahead into the horizon.

Pasoori can be viewed here: https://youtu.be/5Eqb_-j3FDA and streamed on Spotify at: https://open.spotify.com/playlist/4yMeVCWuBUrzOAJY54yVHM   

Keep yourself logged on to https://www.instagram.com/coke_studio to follow the Coke Studio journey. 

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