Sapphire originally launched as a lawn brand has now opened a Sapphire Concept Store. The project is a joint venture of Khadija Shah and Nabeel Abdullah.

The store is located on the second floor of the Packages Mall. It offers clothes, jewellery, shoes, bags and home items particularly bed linen and towels, bathroom sets and cushions. A 15% discount was offered on all the home purchases at the launch.

The event was well attended by the cream of the society. The store is beautifully designed with an immaculate white tiled floor and wooden racks for displaying its items. Everything has a neat and crisp feel to it. 

A bakery “Delish” also by Sapphire was setup in a corner. It offered some delicious desserts, drinks and a variety of other savories. In the center of the store a sitting area was setup to facilitate young mothers as well as aged people. The décor was done by the duo Jehanzeb and Shahbaz. It undoubtedly was fantastic and they deserve credit for it.

On the whole the event was a success! Congrats to the entire Sapphire team for their untiring efforts for making the event triumphant. Special thanks to the PR which was managed by Lotus and Sapphire.