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Strepsils Stereo bags Two Gold Effies at the Effie Awards Pakistan 2019

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Strepsils Stereo, Pakistan’s first ever Acappella music platform, wins big at the first Effie Awards Pakistan held recently. Strepsils Stereo, the one-of-a-kind music platform, bagged two Gold Effies for being the “Best in Branded Content” and the “Best in Health Products”; becoming the only music platform to receive both these accolades.

Humayun Farooq, Director Marketing – Health, Reckitt Benckiser (makers of Strepsils) said, “I am very proud of the entire team for bringing to life this novel idea and getting positively recognized for it. Amidst the plethora of content that is available right now, it is important for brands to create assets that are different, refreshing, and have a seamless brand connect with the idea. We are overwhelmed by the response that Strepsils Stereo has received in the last two years and we are already working on launching season 3 with a big bang.”

Ali Noor, singer and producer, BIY Productions, talking about the win said, “This is a big win for the entire team that has worked tirelessly on creating this platform. Acappella is a niche genre and we really wanted to introduce something new for our listeners to expand their music palette. Khayal Rakhna was our first experience and since then there has been no turning back. As part of our strategy to introduce new talent and new music, we have also launched 5 original tracks, all of which have been received very well by listeners across the country.”

The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry and recognize any and all forms of marketing that contribute to a brand’s success.

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GEO to Air Special Transmission ‘Ehsaas Ramzan’

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GEO gets ready to welcome this blessed month with a special Ramzan transmission titled ‘Ehsaas Ramzan’. With the hope of encouraging the virtues of patience and sensitivity towards others, this year’s special Ramzan transmission will feature a variety of segments and programs throughout the day, focusing on the theme of ‘Ehsaas’ within our community. By doing this ‘Ehsaas Ramzan’ aims to highlight various aspects of our society where encouraging empathy and a preference for the rights and feelings of other can make an impact.

The transmission’s featured program segments include ‘Nanhi Si Khuwaish’, a segment about the wishes and desires of hospice and special care children; ‘Jazba-e-Khidmat Allah’ which features conversations with the families of martyrs; and a focus on children and their familiarity with the month of Ramzan through programs like ‘Bachay Mann Kay Sachay’, ‘Mera Pehla Roza’, ‘Wah Wah Subhan’ and ‘Rab-e-Zidni Ilma’.

Featured religious segments will focus on talks and discussion about religion as well as quraninc recitation and naat khuani competitions. Programs including ‘Riyasat-e-Madina’ and ‘Aalim Online’ will focus on the Islamic history of science and governance. And ‘Mukafat’, a featured drama based program will use narrative tele-plays on the theme of ‘as you sow, so shall you reap’.

Ehsaas Ramzan is an effort by GEO to bring about a change in the way our society practices and experiences this holy month. The focus on ‘Ehsaas’ makes it an important and unique transmission concept that seeks to evoke the themes of generosity, empathy and responsibility towards the community, in our nation as a whole.

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BioMiracle launches its amazing skincare product line in Karachi

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The quality skincare brand, BioMiracle, launched exclusively today at a private gathering in Karachi, star-studded with prominent socialites, celebs and models.

The evening kick-started with a bustling Red Carpet where guests took pictures on arrival at the media wall, admiring the beautifully decorated venue over welcome drinks and one-biters. The launch was marked by a ribbon-cutting ceremony by none other than the glamorous Nadia Hussain. Host of the evening welcomed the guests after which CEO Cosmetic Candy, Sana Lakhany, addressed the gathering. A visual presentation followed and then to the delight of the guests present live demonstrations were done to demonstrate the efficacy of the masks.

Speaking on the occasion, Sana Lakhany said, “Our products are a game changer. They have been rapidly selling in countries across the globe and it is a pleasure for us to launch the amazing skincare line in Karachi. We look forward to establishing a great relationship. “

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Sania Maskatiya joins hands with LRBT to fight in Pakistan

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Multi-award winning and one of Pakistan’s leading fashion design house Sania Maskatiya has collaborated with LRBT, Pakistan’s largest non-governmental organisation that is working to eradicate curable blindness in the country. This joint effort by Sania Maskatiya and LRBT aims to prevent the suffering caused by blindness and other eye ailments.

Statistics show due to the lack of resources and awareness 11% of the total population of Pakistan is visually impaired. 1.9 million People are blind of which 80% of the cases are curable.

 Sania Maskatiya has launched digital silk scarves. 100% of the proceeds of sales will be donated to LRBT. Priced at RS.3,670. The scarfs are available at Sania Maskatiya’s flagship Karachi store and Lahore store.

 One scarf pays for One cataract surgery.

The Sania Maskatiya brand is best known for its specialised, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

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Win Rs. 250,000 From The Dettol Warrior Education Fund For Your Child

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Dettol, the household name for hygiene, brings an exciting opportunity for your child to win the Dettol Warrior Education Fund worth PKR. 250,000. This announcement was made through a new campaign launched recently where the Dettol Warriors are seen calling out to their fellow warriors for support to defeat ‘Germoon’.

 

To become a contestant for a chance to win this prize, all you need to do is follow 3 easy steps:

Step 1: Give a missed call on 0306-3338865 (0306-3DETTOL)

Step 2: Receive a recorded call and listen to three ideas by the Dettol Warriors to defeat Germoon

Step 3: Vote for your favorite idea through a SMS (details will be given in the recorded call).

 

Humayun Farooq, Director Marketing – Health, Reckitt Benckiser (RB) Pakistan, makers of Dettol, said, “Dettol Warriors are on a mission to create awareness in children regarding hygiene which in turn will protect children across Pakistan from germs that make them ill during the school year. This special Dettol Warrior Education Fund is to excite children so they can associate with their favorite character and ensure healthy and hygienic practices for themselves and those around them. We at RB are committed towards a healthier and cleaner Pakistan promoting positive behaviour change to the masses under the bigger umbrella of our initiative ‘Hoga Saaf Pakistan’.”

The idea with the highest number of votes will become part of the next Dettol Warriors episode, and one lucky winner will win the Dettol Warrior Education Fund worth PKR. 250,000 as per the terms and conditions of the campaign.

Dettol has been a widely trusted brand by mothers for germ protection and instilling good hygiene habits to promote health and wellness for over 80 years.

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Cinepax & Mcdonald’s Announce a Valuable Partnership for Customers!

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Cinepax Cinemas and McDonald’s announced a new joint collaboration that is to begin in this week!

The partnership will pair a 40% percent discount for all Cinepax loyalists at all Cinepax Cinemas and Mcdonald’s food chains. McDonalds deal for Cinepax customers includes a 40% discount on McCrispy Burger, a McChicken Burger and two regular drinks deal. Whereas, McDonalds customers will enjoy a 40% off on all movie tickets, silver category from Monday through Thursday. While the length of the agreement is for a month, it may be extended if both the brands agree mutually.

Marketing team at Cinepax Cinemas, while speaking to the media about this venture said,’’We are constantly on the look-out to make things exciting for our customers and this is another token of appreciation from us to all the people and for the love that we receive from all over Pakistan.”

Cinepax aims to Pakistan is to ensure that we WOW our guests by delivering a state of the art entertainment experience and service excellence together. Cinepax’s Vision to be the most favourite entertainment company in Pakistan. Cinepax Limited is looking to continue its expansion across Pakistan with more screens, play areas/amusements and Family Entertainment Centres and many more exciting collaborations.

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ALI STUDIOS – NEW STUDIO LAUNCH

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Hira Ali, Pakistan’s leading contemporary fashion designer,
hosted an intimate get together in Lahore to celebrate the launch of her new studio space.

Speaking about the new studio space Hira Ali commented, “ The new studio launch is another
milestone in our journey. This achievement means a lot to us as it is proof that the fashion
market in Pakistan is accepting of new, edgy and contemporary designs. We will continue in our
mission to bring together modern and traditional for the Hira Ali woman. “

The launch was attended by fashion, lifestyle and media personalities alike.

Hira Ali Studio’s is critically acclaimed as one of Pakistan’s most exciting new fashion brands. The brand
is best known for their minimalistic, contemporary and edgy interpretation of design. Currently, Hira Ali
Studios is housed at a standalone studio space in Lahore, Pakistan for Formal, Bridal and
Luxury Prét wear.

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Alkaram Reopened Bahadurabad Store in Karachi, Pakistan

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Alkaram reopened doors to their flagship store in Karachi on the 25th of December 2018 at Bahadurabad. The love and appreciation showed by the consumers initiated the reopening of a previously loved store in the commercial hub of Karachi.

The store had also announced a flat 25% discount, for the 25th on all items of MAK and Alkaram except the latest collection. The lively evening hosted bloggers and other influencers while Chairman Mr. Anwar Teli cut the ribbon and launched the store officially.

Alkaram has proved itself for more than 30 years after which it launched its first AK Studio outlet in 2011 and since then they have vowed to dress women of every age and size in Pakistan in the most fashionably elegant way possible. To-date they are one of the most affordable fashion brand in the industry that has been consistent with its creativity in all the fashionable apparels it produces.

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The Citizens Foundation Pays Tribute To The Teachers At 14th Annual TCF Awards

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The Citizens Foundation (TCF) held the final 14th Annual Awards ceremony to honor the year-long achievements and performance of its teachers and principals. Various award ceremonies were held in the major cities of Pakistan, with the final awards ceremony in Karachi. More than 2,000 teachers and principals of Karachi and interior Sindh along with the head office staff and senior management participated the event. The awards were presented by the CEO and other senior management to the teachers with the best competency this year.

The awards were presented to teachers for extraordinary performance this year in the following categories:

  1. Service and Attendance awards
  2. Teacher Competency awards
  3. Whole School Index (WSI) Awards – Performance on overall school KPIs
  4. Board / Matric awards

Awards were also presented to the students with exceptional performance in the matric board exams.

TCF is the largest private employer of women in the private sector with more than 12,000 female teachers and principals throughout the country-wide network of 1,482 school units in Pakistan, from Karachi to Kashmir. These teachers and principals are an integral part of TCF’s education movement who strive to provide quality education to more than 200,000 students every day, nurturing them become agents of positive change. These teachers take the journey of enlightenment every day to TCF schools in remotest areas, making quality education possible for the children in these less privileged communities.

“A good teacher can build a future of a child and change his/ her life forever. A good principal can run a school with discipline and empathy, guiding the teachers and students in the right direction. The success of TCF is, to a very extent, due to our teachers. All the principals and teachers are personally invested in the intellectuals, moral and spiritual development of their students. They take ownership of their students and nurture them as their own children. The improving results of our students and their success in professional life is a testament of the dedication of our teachers,” said CEO & President of TCF Syed Asaad Ayub Ahmad.

TCF understands that specialized principals’ and teachers’ training is a prerequisite for imparting quality education in all its schools. While teachers have a direct impact on students in classrooms, principals affect all students in the school. Our training team, therefore, aligns an extensive teacher and principal training programme every year. For teachers, the modules are designed based on their training needs assessment ranging from Classroom Management to Motivating Learners to Usage of Visual Aids. Principals on the other hand receive training for effective school leadership. Their training includes courses like Communication Skills, Conflict Management, Delegation, Prioritizing and Taking Action. The objective is to produce and sustain a positive learning environment that generates strong learning outcomes in classrooms, ensuring students’ academic success. For more engaged learning, TCF has also rolled out e-Learning AV rooms at different school locations. Teachers have been trained to utilize these AV rooms for their training and also to teach students in a more interactive.

TCF believes that good teachers are its greatest asset and will continue to invest in them for the best education outcomes. Teachers at TCF, with their ambition and commitment, enable the children to learn and understand this curriculum based on the learning needs of the children who represent different ethnic backgrounds.