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Chalay Thay Saath To Release Nationwide


Chalay Thay Saath, the highly awaited upcoming feature film produced by We Think Films in association with Hot Water Bottle Films, is ready to hit cinemas across Pakistan on April 21st, 2017.

Chalay Thay Saath is a romantic-drama film which has been directed by Umer Adil, produced by Beenish Umer with Sheikh Shiraz Mubashir as the Executive Producer. The ensemble star cast includes Syra Shahroz, Kent S. Leung, Behrooz Sabzwari, Mansha Pasha, Zhalay Sarhadi, Shamim Hilaly, Osama Tahir, Faris Khalid and Sherbaaz Kaleem.



The Purple Effect: PFW Front Row Best Dress


While rushing to prepare for her upcoming fashion phenomenon at a secret location, the world’s renowned catwalk producer  Jessica Minh Anh still managed to impress as usual on the front row of Paris Fashion Week. The model turned entreprenuer appeared in a stunning purple haute couture dress at Shiatzy Chen show while embracing the Parisian chic style in a quirky fur-no-fur coat at Valentin Yudashkin show.


Hifsa’s Beauty Guide By Hifsa Saad Khan


The Perfect Look For Your Big Day

Hifsa Khan Salon & Studio provides the highest quality of hair, makeup and bridal services including latest practices, styles and innovative techniques of international level. Their team of experienced and highly committed artists are professionals who create exceptional personal style with attention to the skin type and health of hair, delivering clients the latest looks from simple and functional to inspiring and edgy. They work with the client’s style, encouraging individuality. With their experience and training, the team provides each client with all the elements to celebrate a unique look. The salon can be contacted on 0300 4564561 for details and information.

Here is a guide that you need for the preparation time leading up to your perfect wedding day.

General Protocol

Real beauty is generated from the inside. If you want to look your best, some basics need your top priority. Taking your beauty sleep on time, proper balanced diet, necessary vitamins and proper exercise should be an important part of your days before the big day. Do not attempt to use unnecessary beauty products. Always consult your skin specialist if unsure.

Wedding Dress

The highlight of your special day- try not to get caught up in the trend of the day; focus on your personal style. Do not copy but think of your figure, complexion and colours that suit you. If the dupatta is too heavy it will take a toll on your whole evening. Go for a lighter material. When you feel glamorous in a dress that has both modern and traditional elements, you have found your timeless dress.


Brides go for trends, rather than expressing with their own unique style. Your jewellery should be a break from your dress. Decide the kind of bride you want to be- traditional or modern, and then plan your jewellery. Design of jewellery should suit your face shape. Round earrings would not go with a round face; a matha patti would go well with a broader forehead.

Hair Styling

Smudged makeup can be fixed with relative ease, but frizzy, flat or flyaway hair is a different story. So be prepared. A demo with your beautician before the due date is a must. You may be pleasantly surprised if you keep an open mind to suggestions of what your beautician has to offer. They can give you insight about what would go well with the combo of face shape and hair type you have.


Your wedding day is the most photographed day of your life and you would not want to look anything less than perfect or else the pictures will haunt you for the rest of your life. The demo will save you the trouble of being shocked on your wedding day. Your beautician is not a magician, if you will explain to her with a reference picture, it would be easier to make her understand the exact thing since there is no specific language of makeup. The idea is to look like yourself, just defined and improved. It would be a setback for a bride to look at her pictures afterwards and not recognizing the girl in them. It is understandable that girls caught up in that spell of the wedding end up doing way more than what they need, and it ends up being too much.


P G reaffirms commitment to Gender Equality on International Women’s Day


P&G is celebrating International Women’s Day by reaffirming its commitment to Gender Equality, a key focus area under its Citizenship efforts. P&G is leveraging the strengths of its business operations as well as its scale and advertising voice to address gender bias, enable education for girls and promote women’s economic empowerment, across the world.

P&G aims to do this by sparking conversations that motivate change through its brand advertising campaigns. It is helping remove gender-biased barriers for women and girls, focused on education and economic opportunities. Beyond this, it is creating an inclusive environment within the Company where men and women can contribute to their full potential.

In Pakistan P&G has been committed to empowering women and young girls with confidence through campaigns such as the Always #MyFutureStartsToday and Pantene #StrongIsBeautiful. Moreover, the Always School Education Program has reached over 8 million Pakistani girls with essential health and hygiene education to date.

Since the start of its operations in Pakistan 25 years ago, P&G has been committed to recruiting and developing the top talent of this country, with a very special focus on women. This includes strong representation of women in its flagship Summer Internship Program, a host of workplace policies and benefits to support women employees, the Women Empowered Network – a mentoring and support platform for women and several other initiatives which enable the retention and long-term career progression of women. As a result, today women constitute around 35% of the employees at the P&G General Office in Karachi and 40% of the P&G Pakistan Leadership Team.

Moreover, P&G is a founding member of the US-Pakistan Women’s Council’s corporate initiative. Through this partnership, P&G is committed to advancing its gender diversity mission and to supporting US-Pakistan Women’s Council in its efforts to increase women’s participation in the workforce.

With the global release of its #WeSeeEqual video, P&G aims to further its aspiration to build a better world for all – inside and outside of P&G – a world free from gender bias, and a world with equal representation and an equal voice for women and men. A world where everyone sees equal.

P&G believes it is its responsibility to be a good corporate citizen. P&G focuses its Citizenship efforts across a number of areas that are important to its business and the world. This begins with Ethics and Corporate Responsibility, which is the foundation for the other areas: Community Impact, Diversity and Inclusion, Gender Equality and Environmental Sustainability.

About P&G’s Global Gender Equality Program:

Globally, P&G is focused on three areas where it can have the greatest impact:

  1. Leveraging its voice in advertising and media to tackle gender-bias issues through its brands.

  • Recent campaigns include: Always #LikeA Girl, Ariel #ShareTheLoad and Pantene #StrongIsBeautiful

2. Removing gender-biased barriers to education for girls and economic opportunities for women. P&G is doing this through its brand and corporate programs and policy advocacy efforts.

  • Always Keeping Girls in School, P&G Children’s Safe Drinking Water
  • Women-owned business training and mentorship, enabling access to the workforce

 3. Achieving equal gender representation in all parts of the company and ensuring an inclusive environment where everyone – men and women – can contribute to their full potential.

  • 45% of P&G managers are women. 33% of its non-employee Board of Directors members are women
  • Largest corporate partner for Lean In Circles – 4,000 participants worldwide
  • Catalyst partner for Men Advocating Real Change (MARC) for advancement of women

FPW After Party


FPW’17 after party co-hosted by Phil Tyler Entertainment was a huge success! It was a star-studded gathering depicting the grandeur and class one could expect from Phil Tyler’s events. The PR was done by STARLINKS.