DIVA’NI Set To Open Its Flagship Couture Store
Following the recent announcement of DIVA’NI’s arrival in Pakistan with an exclusive screening of the record breaking box office hit ‘Sultan’, attended by stars Ali Zafar, Meesha Shafi and Fawad Khan, DIVA’NI will now be opening doors to their first international couture flagship store in the heart of Lahore’s luxury retail area, main MM Alam Road in Gulberg on the 5th of August 2016. Indeed DIVA’NI in Pakistan will introduce its coveted hand worked eastern couture across bridal and formal wear along with a selection of luxury ready to wear.
Arguably the only fashion brand built at the edge of cinema and reality DIVA’NI was first introduced to India in 2013 by Yash Raj Films, Indian cinema’s biggest name and KBSH Private Limited, one of the largest & independent heritage fashion houses based out of New Delhi. The brand is led by its powerhouse creative director Ms. Sanya Dhir, who joined the 65-year-old family business, KBSH in 2009. Her calling was the need to break the age-old stereotype attached to ethnic wear and make it more accessible and relevant to the “Glocal” woman. Hence, DIVA’NI was born; inspired by fashion, film and femininity, with a passion for heritage, a mastery of exclusive and extensive handcrafted techniques and a fundamental appreciation for traditional craft.
The launch of DIVA’NI in Pakistan is a manifest of Pakistan and India’s common heritage across culture, cuisine, values, music, films, fashion, and sport, as we are all a part of the same big picture. In fact, if you look at this closer, there would really be no corner, heart and soul in Pakistan that doesn’t sing, dance, and celebrate the songs and stories of this region. Who hasn’t really broken into a smile, or held a breath, or shed a tear when their famous heroes and heroines played out in legendary films.