In an exciting new direction of expansion, Sania Maskatiya is set to introduce a brand new and dedicated westernwear line, ‘Sania Studio’ [ #SaniaStudio ] with their debut Cruise Collection 2017 showcase on Day-1 of PFDC Sunsilk Fashion Week this April 2017.

Sania Studio’s Cruise Collection 2017 features intricate floral patterns and lively motifs in its signature house prints. With distinct cuts, striking palette of colours and sharp contrasts suited for every occasion, expect a sophisticated collection comprising of free flowing pants, asymmetrical blouses, high-waisted jumpsuits and slim-silhouetted gowns, all of which can be worn as separates aswell. The collection will be complemented by jewellery from Allure by MHT and shoes by Charles and Keith with an exclusive music-mix by Dj Shah.

The Sania Studio line by Sania Maskatiya is based entirely in pure, luxe fabrics cut and draped in a range of directional but feminine silhouettes tailored by the finest craftsmen across Pakistan, hailing from generations of artisans practicing time-honoured craftsmanship and embroideries.

The Sania Studio PSFW Cruise Collection will be available for custom order at the Sania Maskatiya Flagship Stores in Karachi and Lahore, immediately following its runway debut on Thursday 13th April 2017.

Founded in 2010, the Sania Maskatiya brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. The fashion label employs its own in-house printing, embroidery and stitching units with a dedicated team of talented textile graduates. Indeed, Sania’s designs often take imaginative inspiration from a unique interplay of colours, depicting imagery inspired by nature and her environment, often juxtaposed with a sumptuous twist.

The brands runway shows are much anticipated by critics and patrons alike in India, Pakistan, Europe and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India. The Sania Maskatiya brand continues to expand both nationally and internationally. In Pakistan the brand boasts four stand-alone stores each of which is located in prime shopping locations both in Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.