The Lahore Music Meet Storms The City [ LMM17]
The third edition of the Lahore Music Meet (LMM) was held in Alhamra Arts Council from March 11th to March 12th 2017. It was attended by the public in large, especially the young crowd. The LMM provides a platform and opportunity to budding musicians and new names in the music industry from all across Pakistan to showcase their talent. The event was well-organized with various sessions held in different halls. A variety of topics were discussed such as the technicalities behind musical instruments, interactive sessions related to music as well as live singing, etc. Keeping the pleasant weather in mind, colourful deewans with gao takkias were arranged outdoors for the masses to sit, socialize and enjoy. It was an exciting, vibrant and flamboyant event greatly enjoyed by those in attendance. The LMM was sponsored by Careem, F.M.89, F.M.91, Pepsi, Generation, Urdu 1 and Lays. The management also offered a unique and innovative promotional technique in the form of colourful match boxes. The management team was efficient, hence making the event pleasant and enjoyable for the people.